We are Propack.
Driving customer communications with expert direct mail and innovative online solutions.
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Direct Mail
delivers results.
The numbers speak for themselves.
Direct mail is a powerful and effective marketing tool, especially when combined with digital channels and personalised for the recipient. By playing to these strengths, businesses can enjoy higher engagement, better response rates, and a solid return on their marketing spend.
Let’s dive into some stats that highlight the effectiveness of direct mail.
These statistics show just how relevant and impactful direct mail continues to be in the UK marketing world.
95%
of mail is engaged with physically. JICMAIL research found that 95% of mail receives interaction, demonstrating the strong cut-through of physical media.
Source: JICMAIL
7.2%
Warm Direct Mail achieves a 7.2% average response rate – significantly higher engagement and response levels than typical digital channels.
Source: JICMAIL Response Rate Tracker 2025
52%
Campaigns using direct mail are more likely to report ROI growth – brands integrating direct mail into campaigns see substantially stronger ROI performance.
Source: Marketreach / WARC
Discover
our services.
Production
We’ve got everything covered when it comes to your marketing materials. With state-of-the-art digital print and finishing capabilities, our specialised facilities handle the whole process—from creating and printing to dispatching—so you can focus on what matters most.
Technology
Our data and tech team are all about helping you reach the right people with the right message. We know that effective marketing isn’t just about reaching a big audience—it’s about reaching the right audience. Using data profiling and smart analytics, we can fine-tune your direct mail campaigns to target the customers most likely to engage with your brand.
Creative
Our creative design team knows how to make marketing materials stand out. With skills in graphic design, branding, and content creation, we craft eye-catching direct mail campaigns that grab attention and drive real engagement.
Case Studies
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“Propack’s innovative solution has transformed our brochure marketing, allowing us to track, quantify and increase the value of brochures, reduce wastage and gain greater insights. Our customer engagement has improved, by providing an inspirational, personalised experience that can be delivered through digital or print. We are thrilled with the results.”
TUI
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"We’d had a previous relationship with Propack who supply our fundraising direct mail, print and postage. We knew we needed to improve the situation with our field user requirements and had set out a wish list – it has been fantastic that Propack have been able to achieve our requirements and so much more.
All our users have differing requirements, and so being able to assign and manage budgets for each user in the Propack storefront is a huge benefit to us."CAP
