Reducing Bulk Print & Wastage with Print on Demand

The Challenge

The Greenhouse People were facing a significant challenge with their daily brochure mailings. Bulk printing large volumes in advance often led to excess stock, wastage, and unnecessary costs. They needed a smarter, more sustainable way to manage fulfilment — without compromising on customer experience.

The Solution

Propack designed and implemented a fully automated print-on-demand workflow to streamline the entire process. Orders are now received in real time, with a daily cut-off at 2pm. Any orders placed before then are printed, personalised, and released the very same day.

Each pack is tailored to the customer, including a personalised envelope, a personalised letter and up to five brochures, selected to match the customer’s needs

The Next Step

Building on the success of this workflow, we’re now working with The Greenhouse People to develop a “Build Your Own Brochure” solution.

This innovation will allow customers to choose the categories they want to see — whether that’s sheds, garden rooms, or greenhouses — and receive a single, fully bespoke brochure created just for them.

Instead of sending one brochure per category, we’ll output a customised version, reducing waste even further while delivering a unique, highly relevant customer experience.

The Next Step

• Zero wastage from bulk printing
• Faster turnaround with same-day fulfilment
• Cost savings through reduced print volumes and stock management
• Improved customer engagement with fully personalised packs
• A roadmap to even greater sustainability with the upcoming bespoke brochure model

By transforming a traditional bulk print model into an agile, on-demand solution, Propack has already helped The Greenhouse People reduce waste, lower costs, and improve customer engagement — and together, we’re continuing to push boundaries with new innovations that put personalisation and sustainability at the heart of direct mail.

Visit greenhousepeople.co.uk/brochure-request to order your brochure today!