November 21, 2022
Sue Ryder were facing an end-of-life care crisis and an ambitious new supporter acquisition campaign target was set.
Print was identified as a potential channel, yet previous years’ Door Drop Activity hadn’t delivered the results expected.
Having previously delivered a number of successful campaigns for Sue Ryder, Propack were approached for our thoughts and suggestions on this latest new supporter acquisition campaign.
Following a proposal and review period we were appointed to deliver a Partially Addressed Mail campaign to 80,000 recipients. Our proposal and execution was based around the following:
A highly targeted and effective new supporter acquisition campaign followed.
At Propack, our primary focus is decarbonisation and reducing our impact on the environment.
Working with our partners, we have created an environment where all companies are aligned in their direct mail marketing goals to have a sustainable and responsible supply chain.
Get in touch to discover how we can support you.