First time mailers increase sales by over 50% compared to previous year
January 18, 2020
Farrar & Tanner
Having never undertaken Direct Mail Marketing activity Farrar & Tanner were keen to work with a provider who could help them reflect their brand and achieve results through first time direct mailers.
Our experience of working with a number of premium retail brands led to Propack being commissioned by Farrar & Tanner to produce their first Direct Mail campaign.
Our client wanted to embark on their Direct Mail journey to get the right message, in front of the right audience, in the right format and have an impact on sales over the crucial Christmas period. It was this approach that shaped our recommendations around the campaign.
Our work resulted in a hugely successful first time direct mailers campaign which can be summarised in the below stages:
We work with organisations across all sectors, helping our clients to communicate effectively and increase their revenue.
Combining data and digital print adds a personal touch to your mailing. Our in-house facilities offer many options to support a successful marketing campaign.