November 18, 2022
Legacy appeal mailing
Parkinson’s UK recently made a commitment to double their funding for research by investing £22 million in developing new and better treatments by the end of 2021, and legacy appeal mailing was an important part of realising this ambition.
Propack was approached by Parkinson’s UK to pitch for their Legacy Appeal Mailing activity to help them realise this goal.
As the communication was coming directly from the Chief Executive, a great emphasis was placed on making it a highly personalised message appealing directly to would-be donors.
To achieve this feel, Propack decided the mail pack needed to include a significant amount of personalisation including:
The number of processes involved and urgent nature of the legacy appeal mailing campaign posed a number of challenges. Despite this, by following a detailed schedule we were able to produce the mailing on time and on budget. Following a highly successful release of 20,000 mail packs we have subsequently been commissioned to produce a further 30,000.
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