July 18, 2019
Following a complete rejuvenation of all direct marketing activity, Jet2 selected Propack to implement a new weapon in its marketing personalisation arsenal. Its aim was to re-align Jet2’s direct mail campaign with their email marketing, bringing it up to speed in terms of variability and responsiveness.
The challenge Propack faced was to:
Working closely with a creative agency, we developed a fully variable one piece mailer. Each mailer featured marketing personalisation elements for recipients based on a wide range of factors including: appetites, previous bookings, destinations, price points, and nearest airports.
Adopting this digital production method allowed us to produce large volume and highly personalised triggered mailings within very short timescales.
This had extremely positive results for our client as demonstrated below:
We work with organisations across all sectors, helping our clients to communicate effectively and increase their revenue.
Combining data and digital print adds a personal touch to your mailing. Our in-house facilities offer many options to support a successful marketing campaign.