April 14, 2023

TUI wanted to offer customers more flexibility in brochure choice, reduce wastage of brochure stock and gain better insight on the buying journey through brochures with a clear return on investment.

This was to be achieved by setting up an on-demand brochure solution.


To Following a lengthy review period, Propack were appointed to develop and deliver a Digital and Print-on-Demand Brochure solution.

Our objective was to build a data-driven content managed site – tui.co.uk/brochures, offering multiple delivery channels: Online Flipping Book viewer, Download, Email and Printed copy.

An internal project team was assigned who set about mapping out the entire process from asset supply right through to final mile delivery… and beyond.

Our team spent several weeks developing the site which hosts over 3000 digital assets and includes functionality for automated database updates.

The workflow we have created allows us to take live feeds of orders and send direct to our digital presses and intelligent booklet makers, facilitating real-time order processing.


  • Ability to process a live feed of data and assets to continually manage site content.
  • Allows consumer to create on-demand personalised brochures in multiple formats.
  • Thousands of personalised, camera verified booklets with square edge spines printed and mailed each week.
  • Automated scheduled email survey following brochure requests.
  • Several hundred retailer accounts created for use in-store.
  • A project on this scale would typically take 6-12 months – we achieved it in 3 months.

Visit tui.co.uk/brochures to order your bespoke brochure today.

Printweek Awards – Innovation of the Year

In recognition of the ground breaking nature of this project, we were delighted to win Innovation of the Year at the Printweek awards.

TUI’s Head of Content, Claire Dormer, said:

“Propack’s innovative solution has transformed our brochure marketing, allowing us to track, quantify and increase the value of brochures, reduce wastage and gain greater insights. Our customer engagement has improved, by providing an inspirational, personalised experience that can be delivered through digital or print. We are thrilled with the results.”

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