January 21, 2021
Our client, Virgin Wines, is a well established UK online wine retailer. Their model of business didn’t include the traditional retail unit approach where customers could go to browse, so they were already using Direct Mail and targeted advertising as a tool to get their products into their customers homes.
Propack made several DM suggestions to increase the response rate and use targeted advertising to reach customers with relevant products by better using the data held about them.
The new mailing was extremely successful and boosted the average order value (AOV) in its first month. It has become a regular monthly mailing for Virgin Wines and is used to distribute other generic information to customers such as Sales and Discounts.