November 21, 2022
Travis Perkins is one of our long standing clients, with over 1,900 branches across the UK and a database of over a million customers, and with a requirement for database management solutions provision.
They came to us as data input was proving to be difficult to manage. Travis Perkins’ in-branch staff
focus predominantly on quick sales in store rather than obtaining quality data from their customers, which would allow their marketing team to use for relevant future communications.
Travis Perkins were employing 11 staff members to manually cleanse the data files for each individual campaign. As well as this being very time consuming, they were occasionally duplicating their efforts because the cleansed data was not being maintained on a central database.
With our data management experience, we were able to come up with a solution: a bespoke workflow that would automate 85% of the process. We now process the full database of records within 24 hours and feed this back into the Travis Perkins system on a weekly basis.
The 11 Travis Perkins staff could be redeployed to other areas of the business, resulting in savings of over £200,000 per annum for our client.
At Propack, our primary focus is decarbonisation and reducing our impact on the environment.
Working with our partners, we have created an environment where all companies are aligned in their direct mail marketing goals to have a sustainable and responsible supply chain.Get in touch to discover how we can support you.