Direct donations surpass £22,000, with database GDPR regulations support

Background

Royal Trinity Hospice is the oldest hospice in the UK, providing end-of-life care throughout South London. They wanted to find ways of re-engaging supporters and to refresh their memory on ways to be involved with the charity whilst bringing their database in line with GDPR regulations.

What we did

• Developed and produced a straightforward interactive survey pack to mail to a supporter base of 39,000, cutting through the noise of GDPR communications and ensuring database GDPR regulations compliance
• Created multiple versions of the letter to communicate effectively to different segments of our client’s database.
• Solved the challenge of being able to produce the personalised, extended concertina-fold survey – only one of four print suppliers to be able to achieve this.

Overview

The outcomes of the mail pack as a means of re-engaging supporters were slightly unexpected, and very successful.

• 4500 responses or related interactions received as a result.
• £22k in direct donations.
• £5k one-off donation from a lapsed supporter.
• 102 Supporter information requests (Relating to: volunteering 23, memory giving 16, legacy 17, regular giving 11).
• Average gift of £72.
• Pack doubled as a Welcome Pack for new supporters and in shops.

Environmental

At Propack, our primary focus is decarbonisation and reducing our impact on the environment.

Working with our partners, we have created an environment where all companies are aligned in their direct mail marketing goals to have a sustainable and responsible supply chain.

Get in touch to discover how we can support you.