Propack partners with charity to launch new Barnsley Carers Service platform.

Huddersfield based direct mail expert, Propack, has won a contract to develop a new website for Barnsley Carers Service on behalf of Cloverleaf Advocacy, as it further expands its digital offering.

The website, www.barnsleycarers.co.uk, which launched at the beginning of April, has been created in line with NHS accessibility guidelines and will offer a user-friendly platform to connect unpaid carers with support services in the region. Barnsley Carers Service is a free to access service, aimed at supporting carers in their role.

Over the past four years, Propack has ramped up its digital offering and successfully delivered projects for the likes of TUI, Auto Trader and Centrepoint, as well investing over £2.7m into new technology and equipment.

Propack produced the website on behalf of its client, Cloverleaf Advocacy, a not-for-profit organisation which delivers and facilitates the Barnsley Carers Service. The brief was to create an effective, accessible signposting site with a user-friendly content management system.

Despite the strict criteria and considerations surrounding the NHS accessibility guidelines, the website has been designed with carers at the core, considering emotional, practical and financial challenges that carers may face.

The site also includes useful resources and information, such as details of local support groups and events, together with an advanced accessibility module from Recite Me.

Carl Stafford, graphic designer at Propack, said: “We are proud to support this project as we understand the range of challenges carers may face.

“Working with Cloverleaf Advocacy on this project meant that we could get a fuller understanding of their needs and requirements for the site to make it the most useful resource possible for carers in the region.

“While we have a heritage in print, digital projects like these are a fantastic example of how we have expanded our offering and expertise to provide a holistic marketing service, helping our clients to communicate effectively.”

Nicki Hickman, communications manager from Cloverleaf Advocacy, said: “We’re thrilled with the new website launch and believe that this will significantly help us connect carers with the support services that they need in the Barnsley region.

“Carers have had a difficult time over the last few years so a resource like this is much needed to enable carers to access vital support and strengthen the caring community in Barnsley.”