Propack’s recently launched Postage brand, Ethical Mail® has been granted the 10-year right to the exclusive use of the name and logo by the Intellectual Property Office.
Following Propack’s highly-regarded certification by the Forestry Stewardship Council and ISO14001 Environmental accreditation, the firm sought to enhance its ‘best practice’ approach and the Ethical Mail® brand was born. The service specialises in letter traffic delivery for high volume mailers and operates around its core values:
- We are equitable, just and fair dealing,
- We avoid activities that do harm to the environment
- We operate under the strict guidance of our Ethical Policy*
Corporate Social Responsibility is now extremely high on the agenda of many large firms and the association with a brand such as Ethical Mail® generates extremely positive connotations for those firms and can help them make and meet their CSR targets.
Gary Walker, Account Director, said “Since we launched Ethical Mail® at the start of 2017 it’s generated a huge interest with both new and existing clients. With 3 million items of mail released to date and a further volume commitment for the year already in excess of 5 million the results are extremely positive. It was a nail biting few months waiting to hear if our trademark registration had been successful, when the goods news came through from the IPO we were thrilled.”
Find out more information about Ethical Mail® here.