Propack confirms partnership with racing driver Daniel Lloyd

Yorkshire-based direct mail and digital print specialist Propack Direct Mail Ltd will be a key partner for Daniel Lloyd’s 2021 Kwik-Fit British Touring Car Championship campaign with front-running outfit Power Maxed Racing.

Propack has been a valued supporter of the Huddersfield-based racer throughout his competitive racing career with the organisation utilising the partnership to extend its brand awareness and deliver exclusive behind-scenes-access to clients and corporate guests at the very top-level of UK motorsport.

This year’s extended partnership also sees the Propack logo featured across both Power Maxed Racing Vauxhall Astras – including Lloyd’s 2021 team-mate, double BTCC champion and well-known TV presenter – Jason Plato.

Established in 1996, the privately-owned firm serves a nationwide client base from its headquarters in Huddersfield, West Yorkshire. Working across the travel, automotive, retail, finance and charity sectors, Propack delivers a wide range of print and marketing services for clients including Moonpig, Travis Perkins, Sky Bet, Virgin Wines, Sue Ryder, Parkinson’s UK and Centrepoint.

This association marks the pinnacle for what has been an incredibly exciting year for Propack in the firm’s 25th year of trading. The past twelve months have seen the business invest heavily in new technology, recruit several new blue-chip clients and make a raft of strategic new hires.

Daniel Lloyd: “I’m over the moon to welcome Propack back as a sponsor for another year. I’m so grateful to them for their continued support. I’m really looking forward to the opening up of the race weekend hospitality in the coming weeks and being able to host their guests, whilst also introducing them to new potential clients.

The exposure provided by the BTCC via its free-to-air ITV coverage, as well as its huge online following across social media is second to none. The extended partnership and new branding will also mean we’ll be able to help Propack to achieve an excellent return on their investment.”

Jason Clough, Propack Managing Director: “We have supported Daniel for many years. After competing in Europe for several seasons, we are delighted Daniel is now back racing in the UK where we can realise the full benefits of our relationship.

The networking opportunities afforded to us via the link to Daniel and the Power Maxed Racing Team are invaluable. They allow us to build strong cross relations with fellow sponsors and open the door to new business prospects that we wouldn’t have access to away from the racing.

It also offers us the chance to provide enviable client hospitality within an exclusive setting.”

With live coverage of each of the series’ ten race day events featured on ITV4, ITV4HD and ITV.com, the BTCC offers unrivalled TV exposure and a fantastic, personal behind the scenes package including exclusive grid access for Propack and its clients.

If you’d like more information on the partnership and sponsorship packages available for Daniel’s 2021 BTCC campaign, please contact daniellloydracing@googlemail.com

 


 

About Daniel Lloyd


29-year-old Daniel Lloyd is one of the UK’s most promising racing drivers. Since making his karting debut at the age of 11, Huddersfield-based Daniel has gone on to set an enviable benchmark across a number of disciplines and high profile championships.

Daniel made his mark in the motorsport world with successful ambitious campaigns in the British GT, Blancpain Endurance Series, GT Asia Series, Dunlop MSA British Touring Car Championship and the TCR International Series. Returning to front wheel drive with dual campaigns in the British Touring Car Championship and inaugural TCR UK Championship in 2018, Daniel was crowned the first-ever TCR UK Champion. After successful multi-race winning European TCR Championship campaigns in 2019 and 2020, the Yorkshireman has returned to home soil for 2021 for a full-season BTCC campaign with Power Maxed Racing.

Daniel is also proud to be a Yorkshire Patron and ambassador for the Forget Me Not Hospice

2021 Calendar

Rounds 1-3 8/9 May Thruxton
Rounds 4-6 12/13 June Snetterton
Rounds 7-9 26/27 June Brands Hatch Indy
Rounds 10-12 31 July/1 August Oulton Park
Rounds 13-15 14/15 August Knockhill
Rounds 16-18 28/29 August Thruxton
Rounds 19-21 18/19 September Croft
Rounds 22-24 25/26 September Silverstone National
Rounds 25-27 9/10 October Donington Park
Rounds 28-30 23/24 October Brands Hatch GP