HOW PROGRAMMATIC MAIL WORKS

  • Programmatic Mail builds on existing relationships, making recipients feel more valued – and more likely to respond.
  • It is always relevant to its recipients – because we know they’ve already shown interest in your content.
  • Base triggered DM campaigns on the anniversary of a previous booking or following a brochure request.
  • The arrival of the mailing prompts reconsideration by the customer.

marketreach.co.uk

How does the process work?

Brochure Requests & Triggered DM

Integrating your brochure requests with our automated systems, we’re able to send follow-up DM campaigns when…

1.

A customer visits your website and does not buy or leaves abandoned shopping basket.

2.

This activity triggers an immediate Programmatic Mail response.

3.

We print and mail out a pre-designed, bespoke and personalised DM to that customer.

4.

Digital printing allows for a quick, targeted turnaround, usually within 48 hrs.

5.

The arrival of the DM prompts the customer to revisit your website and place an order.

Head Office
Propack Direct Mail Ltd, Units 4 & 5 Fieldhouse Park, Old Fieldhouse Lane, Huddersfield HD2 1FA
Get in touch 01484 538222  |  sales@wearepropack.co.uk

London Office
Propack Direct Mail Ltd, Artist House, First Floor, 35 Little Russell St, London WC1A 2HH
Get in touch 02033 028852  |  sales@wearepropack.co.uk

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