HOW PROGRAMMATIC MAIL WORKS
- Programmatic Mail builds on existing relationships, making recipients feel more valued – and more likely to respond.
- It is always relevant to its recipients – because we know they’ve already shown interest in your content.
- Base triggered DM campaigns on the anniversary of a previous booking or following a brochure request.
- The arrival of the mailing prompts reconsideration by the customer.
How does the process work?
Brochure Requests & Triggered DM
Integrating your brochure requests with our automated systems, we’re able to send follow-up DM campaigns when…
A customer visits your website and does not buy or leaves abandoned shopping basket.
This activity triggers an immediate Programmatic Mail response.
We print and mail out a pre-designed, bespoke and personalised DM to that customer.
Digital printing allows for a quick, targeted turnaround, usually within 48 hrs.
The arrival of the DM prompts the customer to revisit your website and place an order.
Propack Direct Mail Ltd, Units 4 & 5 Fieldhouse Park, Old Fieldhouse Lane, Huddersfield HD2 1FA
Get in touch 01484 538222 | email@example.com
Propack Direct Mail Ltd, Artist House, First Floor, 35 Little Russell St, London WC1A 2HH
Get in touch 02033 028852 | firstname.lastname@example.org