Partially Addressed Mail campaign

Background

The group of VW dealerships had exhausted sales within their existing database, we were asked how we could support the development and growth of new customers.

Objectives

To produce a campaign that would generate attendees to a Sales Event.

Overview

Having previously delivered a large number of successful campaigns within the Automotive industry, we were approached for our thoughts and suggestions.

Following a proposal and review period, we are were appointed to deliver a Partially Addressed Mail campaign to 10,000 recipients.

Detailed geo-demographic analysis on existing customers allowed us to recommend lookalike potential customers, generating a new mailing list as a new target audience.

The new data base was to be split over 4 dealer locations, using drive time analysis we could identify the nearest dealer site to the potential customer.

The campaign generated 372 sales leads which created an amazing 81 cars sold over the 4 day campaign.