Voluntary Service Overseas (VSO) is an international development charity with a vision for a “world without poverty” and a mission to “bring people together to fight poverty”.
Following a lengthy tender process Propack were successfully awarded the 12-month contract to produce and mail VSO’s new Kin Magazine.
- Target 40,000 recipients with a mail pack which challenged conventional formats.
- Achieve maximum postal discounts.
- Satisfy the ‘Package Test’ criteria to allow the pack to be ‘zero-rated’ for VAT.
We produced a visually stunning mail pack, consisting of a 60pp magazine inserted into a bespoke outer envelope. As the outer was bespoke it allowed us to design a window which would enable us to achieve the maximum mailsort postal discounts for VSO.