Variable Map Mailing

Background

Having worked for Greenhouse People for over 10 years we were approached to produce a high-volume full colour variable print campaign.

Objective

Greenhouse People operate circa 50 Display Centres and Concessions in Garden Centres throughout the UK.

The objective of this campaign was to drive footfall to these sites and support their sales program around Black Friday.

The feasibility of the campaign was wholly reliant on our extensive data and digital print capabilities.

Overview

Over 100,000 mail pieces were produced each containing unique maps and pre-calculated drive time information.

The mail pieces were digitally printed in full colour and contained personalisation throughout.

We were able to deliver a highly targeted and relevant experience to each and every recipient.