B2B campaign success

Background

In response to the All-New Vauxhall Mokka launch, we wanted to communicate the Vauxhall retailer network with an enhanced ‘Launch Event’ offering, providing an experience for customers wanting to see the new model in showrooms.

As part of this communication, we decided to reflect on how best to garner engagement. We opted to send out a sachet of Mocha attached to an A5 postcard with detail of our offering.

Objectives

We suggested a premium envelope, as close to the launch vehicle colour; a bright green.

Feedback from the communications was key, with the Group Marketing Manager at Vauxhall marvelling at the creative concept and execution.

Overview / Results

We provided several options, including a Metallic Green bubble lined envelope, sure to create an impact. We then discussed the best way to tack the Mocha sachets to the artwork, in a specific location as per the artwork.

The mailing printed, fulfilled, hand assembled and dispatched in record time.

Our client secured numerous sales of our Launch Stages following the campaign.