What is Partially Addressed Mail?

Partially Addressed Mail (PAM) is a standard addressed advertising mail product. We help our clients to identify prospect customers using sophisticated targeting options without the use of personalised data.

  • We target households using geo-demographics at postcode level
  • We remove Existing customers, so you are not wasting your budget or sending them acquisition material when they are already customers
  • The mailings will be partially addressed to “The Occupant” or a relevant collective name, such as “Fashion Lover”, becoming more attractive to the recipient
  • Because the personal name is not used, it becomes completely GDPR compliant

* A minimum of 10,000 addresses must be mailed

How does the process work?

* or your preferred postage service

How do we target prospect customers?

  • We interrogate your existing customer data to identify customer ‘rich’ postcodes
  • We identify similar customer postcodes using geo-demographic profiling
  • We generate mailing files based on the results of the above
  • Heat maps are generated to allow us to visually identify customer rich areas
  • Undertaking geo-demographic analysis of existing data sets informs us of the highest propensity demographic sets
  • Using this methodology we are able to build highly targeted mailing address lists

Heat Map analysis of client data

Results of geo-demographic profiling on client data

Head Office
Propack Direct Mail Ltd, Units 4 & 5 Fieldhouse Park, Old Fieldhouse Lane, Huddersfield HD2 1FA
Get in touch 01484 538222  |  sales@wearepropack.co.uk

London Office
Propack Direct Mail Ltd, Artist House, First Floor, 35 Little Russell St, London WC1A 2HH
Get in touch 02033 028852  |  sales@wearepropack.co.uk

*Any information captured below is used for contact only. We don’t pass data to 3rd parties or use it for marketing purposes.