There’s a first time for everything…even Direct Mail

Discover how our client’s very first Direct Mail campaign rapidly boosted their sales in the lead up to Christmas!

Propack’s experience of working with a number of premium retail brands led to our being commissioned by Farrar & Tanner to produce their first Direct Mail campaign.

Having never undertaken Direct Mail Marketing activity Farrar & Tanner were keen to work with a provider who could help them reflect their brand and achieve results. Great emphasis was placed on getting the right message, in front of the right audience, in the right format. It was this approach that shaped our recommendations around the campaign.

  • We advised the team at Farrar & Tanner on messaging, pack format and artwork requirements
  • We undertook the data selection activity to identify 25,000 target records
  • A Discount Code was included to track responses
  • On behalf of our client, we successfully applied for a 15% ‘First Time User incentive’ with Royal Mail Wholesale.

Our work contributed to a hugely successful campaign which achieved increase in sales of over 50% based on the same period the previous calendar year.

Which just goes to show how success lies in getting the small details of your Direct Mail Campaign right for your business… and that’s where Propack’s experienced team can really achieve value!