A Partially Addressed Mail campaign targeted 10,000 potential customers, generating 372 sales leads and 81 cars sold in just four days.
Propack used geo-demographic analysis to create a mailing list of lookalike customers and matched them to their nearest dealership.
The campaign successfully attracted new customers and boosted sales across four VW dealerships.
Background
A group of VW dealerships had reached a sales plateau with their existing customer database, and they needed help finding new customers. That’s when they came to us for support.
Objectives
The main objective was simple: generate as many attendees as possible for an upcoming Sales Event and drive sales growth.
What we did
Having worked on numerous successful campaigns in the automotive industry, we were asked to share our thoughts and ideas. After a proposal and review period, we were appointed to deliver a Partially Addressed Mail campaign targeting 10,000 recipients.
We carried out detailed geo-demographic analysis on the existing customers, allowing us to identify lookalike potential customers and generate a fresh mailing list. Using drive-time analysis, we then matched each potential customer to their nearest dealership across four different locations.
The results were impressive: the campaign generated 372 sales leads, leading to 81 cars being sold during the four-day event.
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