Propack helped VSO create and mail their visually stunning Kin Magazine to 40,000 recipients, using a bespoke design that maximised postal discounts
The mail pack was designed to meet the ‘Package Test’ criteria, allowing it to be zero-rated for VAT.
Propack has been a proud partner for nearly 5 years, continuing to support VSO with this important communication tool.
Background
Voluntary Service Overseas (VSO) is an international development charity with a mission to “bring people together to fight poverty.” After a lengthy tender process, Propack was awarded the 12-month contract to produce and mail their new Kin Magazine.
Objectives
- Target 40,000 recipients with a unique mail pack that challenged traditional formats.
- Achieve the maximum possible postal discounts.
- Ensure the pack met the ‘Package Test’ criteria, allowing it to be zero-rated for VAT.
Overview
We created a beautifully designed mail pack featuring a 60-page magazine, carefully inserted into a bespoke outer envelope. This custom outer allowed us to design a window that maximised mailsort postal discounts for VSO, helping them save on postage costs.
Update
We’re proud to say that, nearly 5 years on from the first edition of Kin Magazine, we remain a trusted partner for VSO, continuing to support them in producing and distributing this crucial communication tool.
