Propack helped drive Vauxhall Mokka sales with a creative direct mail campaign featuring a sachet of Mocha coffee attached to an eye-catching postcard.
A premium, bright green envelope (matching the car’s launch colour) grabbed attention and boosted engagement.
The campaign was a hit, with numerous sales secured as a result of the creative approach.
Background
To celebrate the launch of the All-New Vauxhall Mokka, we wanted to create an exciting and engaging direct mail piece for the Vauxhall retailer network. The goal was to attract customers to the showrooms for a special “Launch Event” to see the new model in person.
Objectives
Our idea was to send out a sachet of Mocha coffee, attached to an A5 postcard detailing the event. To make the mailer even more impactful, we suggested a premium envelope in bright green—the same colour as the new Mokka model.
Feedback from Vauxhall’s Group Marketing Manager was overwhelmingly positive, with praise for the creative concept and its execution.
Overview/Results
We provided several envelope options, eventually settling on a metallic green bubble- lined envelope that was guaranteed to make an impression. The Mocha sachet was carefully tacked to the artwork, in the exact location that complemented the design.
The entire mailing was printed, fulfilled, hand-assembled, and dispatched in record time. The campaign was a big success, leading to numerous car sales during the launch stages.
