Propack developed a data-driven, on-demand brochure solution for TUI, offering multiple delivery options like online viewers, downloads, emails, and printed copies.
The system allows customers to personalise their brochures in real-time, reducing waste and increasing flexibility.
The project was completed in just 3 months, far ahead of the typical timeline, with thousands of personalised brochures produced and mailed weekly.
The challenge
TUI wanted to offer their customers more flexibility when choosing brochures, reduce brochure stock wastage, and gain better insights into how brochures impacted the buying journey, with a clear return on investment. The solution? A fully on-demand brochure system.
The objective
After a lengthy review process, Propack was selected to create a Digital and Print-on-Demand Brochure solution. Our goal was to build a data-driven, content-managed site tui.co.uk/brochures that offered multiple delivery channels, including an online flipping book viewer, downloads, email, and printed copies.
What we did
We assembled an internal project team who mapped out the entire process, from asset supply to final mile delivery and beyond. Over several weeks, we developed the website, which hosts more than 3,000 digital assets and features automated database updates.
Our workflow allows us to take live order feeds and send them directly to our digital presses and intelligent booklet makers, ensuring real-time order processing. The system produces personalised, camera-verified booklets with square-edge spines, printed and mailed out weekly.
Results
- We created a solution that processes live data feeds and continually manages site content.
- Consumers can now create on-demand personalised brochures in various formats.
- Thousands of personalised brochures are printed, verified, and mailed each week.
- An automated email survey is sent out following brochure requests, providing valuable feedback.
- Hundreds of retailer accounts have been created for use in-store.
- Although projects of this scale typically take 6-12 months, we delivered it in just 3 months.
Visit tui.co.uk/brochures to order your bespoke brochure today!
“Propack’s innovative solution has transformed our brochure marketing, allowing us to track, quantify and increase the value of brochures, reduce wastage and gain greater insights. Our customer engagement has improved, by providing an inspirational, personalised experience that can be delivered through digital or print. We are thrilled with the results.”
TUI’s Head of Content
Claire Dormer
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