Propack produced a personalised direct mail campaign for Sky Bet, offering free bets to existing customers based on their betting history.
The campaign used variable data and personalised vouchers, tailored to each recipient.
The results were impressive, with the campaign delivering £59,000 in profit for Sky Bet.
Background
Sky Bet is one of the UK’s leading online betting operators, offering odds on a wide range of markets both pre-match and in-play. Direct Mail has been a consistently effective channel for them, and they were keen to use it to boost engagement with existing customers.
The challenge
Sky Bet wanted to create a personalised direct mail piece offering a unique free bet to existing customers who had previously placed bets. The challenge was to use each customer’s betting history to craft a highly personalised and variable mailer that would resonate with the individual recipient.
What we did
Using our digital print technology and intelligent tip-on solutions, we created a personalised, engaging mail piece. The mailer included a camera-verified, tipped-on variable voucher, making it feel unique and tailored to each customer’s betting habits.
Results
The campaign was a big success, resulting in a profit of £59,000 for Sky Bet. The combination of personalised content and a free bet offer proved to be a winning formula, driving engagement and delivering strong results.
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