A Propack designed an interactive mail piece with a zip perforation to intrigue recipients and boost open rates for KCOM.
The campaign targeted new broadband customers with attractive introductory offers.
A QR code was integrated into the mailer to drive traffic to KCOM’s website.
Background
KCOM, a long-established and award-winning full fibre broadband provider in the UK, connects both businesses and residential customers while continuously investing in better digital solutions. After working together for several years, KCOM approached Propack to create an innovative direct mail campaign.
Objective
The objective was straightforward: to acquire new broadband customers by offering enticing introductory rates. The key to this campaign was creating a standout mail piece that would encourage recipients to open it and engage.
What we did
Propack utilised advanced digital print and folding/gluing capabilities to design an interactive mail piece with a unique feature—a zip perforation. This clever addition created enough curiosity for recipients to open the mailing and explore further.
Additionally, we incorporated a QR code to direct customers to KCOM’s website, making it easy for them to take the next step.
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