A personalised mail campaign with metallic gold vouchers grabbed attention and increased sales for HSL.
The campaign targeted both existing and prospective customers, using a special personalised offer.
The results were strong, with increased sales directly linked to the use of money- off vouchers.
Background
High Seat Ltd (HSL) has been handcrafting high-quality chairs, sofas, and beds for over 50 years, all designed with ergonomic comfort in mind for a specific audience. Propack has been helping HSL with successful Direct Mail campaigns for several years, and this time they wanted something extra special.
Objective
Greenhouse People run around 50 display centres and concessions in garden centres across the UK. The goal of this campaign was to drive more footfall to these locations and support their Black Friday sales program. Our ability to make this campaign a success was all down to Propack’s robust data and digital print capabilities.
What we did
The audience responded incredibly well to the campaign. Each personalised mail pack included a variable voucher printed in gold, which really caught people’s attention and resonated with them.
As a result, HSL saw fantastic outcomes, with a noticeable boost in sales directly tied to the use of the money-off vouchers. The success of the campaign was easily tracked, making it a win all around.
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