Propack produced over 100,000 personalised mail pieces for Greenhouse People, each featuring a unique map and drive time info.
The campaign aimed to boost footfall at 50 display centres and concessions across the UK, particularly for Black Friday.
Propack’s data and digital print expertise ensured every mail piece was highly targeted and relevant.
Background
We’ve worked with Greenhouse People for over a decade, so when they needed help with a high-volume, full-colour variable print campaign, they knew who to call.
Objective
Greenhouse People run around 50 display centres and concessions in garden centres across the UK. The goal of this campaign was to drive more footfall to these locations and support their Black Friday sales program. Our ability to make this campaign a success was all down to Propack’s robust data and digital print capabilities.
What We Did
In total, we produced over 100,000 mail pieces, each one featuring a unique map and pre-calculated drive time information to help recipients easily find their nearest location.
Every mail piece was digitally printed in full colour and personalised throughout, providing a truly tailored experience for each recipient. The result was a highly targeted and effective campaign, designed to engage customers and encourage them to visit their local display centre.
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