Propack built and launched a new online ordering system for Go Outdoors’ 60+ stores across the UK.
The system was up and running in just 14 days, ensuring smooth ordering, packing, and distribution processes.
Weekly print-on-demand and efficient dispatch systems were implemented to handle growing orders from stores nationwide.
Background
Go Outdoors is a well-known name in the outdoor activities world, and we had already been working with them on various direct mail campaigns when they approached us for something bigger. They needed help managing their nationwide online ordering system, which supplies administrative stock and advertising materials to over 60 retail stores across the UK.
When they asked us to take on the project, we jumped at the chance – it was a big task, but we love a challenge!
Onjectives
To ensure Go Outdoors’ business operations weren’t disrupted, we had to get the new system up and running in just 10 days. Here’s how we tackled it:
- We appointed a dedicated Project Manager from our team, who worked closely with senior Go Outdoors managers to map out exactly what was needed.
- A complete online storefront system was built, allowing staff from all UK branches to log in, personalise, and order items specific to their stores.
- Efficient systems were put in place for ordering, picking, packing, and distribution.
- We catalogued and uploaded the vast range of items required for the system, including taking photos, numbering, and writing descriptions for each one.
What We Did
Despite the tight timeline, Go Outdoors was able to start trialling their new system within just 14 days. Orders from stores across the UK quickly started coming in, and Propack took on the responsibility of handling weekly print-on-demand, dispatch, and invoicing to keep everything running smoothly.
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