Farrar & Tanner’s first direct mail campaign boosted sales by over 50%
Propack guided the brand on messaging, pack format, and data selection for maximum impact.
The campaign benefited from a Royal Mail Wholesale discount and tracked responses using a discount code.
Background
Thanks to our experience working with premium retail brands, Propack was selected by Farrar & Tanner to produce their very first direct mail campaign.
Objectives
Since Farrar & Tanner had never ventured into direct mail marketing before, they wanted to work with a partner who could not only reflect their brand but also deliver strong results. We focused on ensuring the right message was sent to the right audience, in the most effective format—this approach formed the foundation of our campaign recommendations.
What we did
The campaign was a great success, and here’s how we made it happen:
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Our team handled the data selection process, identifying 25,000 ideal target customers.
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A discount code was included in the mailers to track responses and measure success.
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We secured a 15% ‘First Time User’ incentive through Royal Mail Wholesale to reduce costs.
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The result? Farrar & Tanner saw a sales increase of over 50% compared to the same period in the previous year.
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