Targeted mailing packs helped City Plumbing boost conversion rates with tailored content.
20,000 mail packs created, with 5,000 sent to key prospects for maximum impact.
Propack supported database upkeep, preventing wasted resources and improving future campaigns.
Background
City Plumbing, part of the Travis Perkins Group, set themselves an important goal: helping their customers move from fossil fuels to greener, energy-efficient technologies. A pretty big shift, right?
The objective
Having built a strong relationship over the years, City Plumbing turned to Propack once again, this time for a direct mail campaign. The main focus? A guide that could educate customers on Energy Efficiency and Renewable Technologies.
What we did
Using advanced data segmentation and digital print capabilities, Propack crafted custom mailing packs, each designed for different trades within City Plumbing’s customer base.
The campaign resulted in 20,000 mail packs being produced, with 5,000 of those sent specifically to prospects. This targeted approach allowed City Plumbing to offer those prospects access to their exclusive Rewards Programme, which really helped boost conversion rates.
To keep everything running smoothly (and responsibly), Propack also managed the process of handling and capturing any ‘gone away’ returns, ensuring City Plumbing’s database stayed up to date. This meant no unnecessary mailings and a much more efficient system for future campaigns.
