Lower print and postage costs.
Greater flexibility to test new audience segments.
Reliable, end-to-end campaign management.
The Challenge
Car Finance 247 wanted to improve the performance of its direct mail acquisition campaigns while reducing overall mailing costs. The business was also looking for greater flexibility to test new prospect audiences without increasing campaign budgets.
With acquisition costs under constant scrutiny, the challenge was to make every mailing work harder while maintaining quality and delivering campaigns efficiently.
The Solution
Propack worked with Car Finance 247 to optimise its print and direct mail production, identifying opportunities to reduce print and postage costs without compromising the customer experience.
By streamlining production and introducing more efficient mailing processes, campaigns became significantly more cost-effective, allowing budget to be reinvested into testing and reaching new audiences.
Our team managed the campaign from production through to postage, ensuring every mailing was delivered accurately, on time and at the most competitive postal rates available.
The Results
- The partnership has already delivered measurable improvements:
- 20% improvement in campaign ROI across prospect acquisition campaigns.
- 37% reduction in combined print and postage costs.
- Greater efficiency, enabling Car Finance 247 to test and mail new prospect audiences that were previously uneconomical.
Looking Ahead
As the partnership continues to develop, Propack is working closely with Car Finance 247 to build on these early successes, helping the team refine targeting, optimise campaign performance and continue driving better results from every direct mail campaign.
