£400,000 raised through a Direct Mail appeal.
Exceeded the original fundraising target of £80,000.
Quickly mobilised to support those in debt during the COVID-19 pandemic.
The challenge
Christians Against Poverty (CAP) coordinates hundreds of volunteers across their network of partner churches, all dedicated to delivering emergency relief to those in dire need. They’re ideally positioned to support their most vulnerable clients, ensuring no one is left behind.
In response to the challenges posed by the coronavirus pandemic, CAP needed to act swiftly to help those struggling with debt and financial hardship.
The objective
The goal was to produce a crisis appeal for 29,000 recipients, with a fundraising target of £80,000, all within an extremely tight timeframe.
What we did
In a challenging environment, we worked closely with CAP to bring this appeal to life. Leveraging our extensive Colour Digital Print capabilities, we significantly reduced production time compared to traditional methods.
The response was overwhelming—within days of the mail landing, the appeal had already generated over £287,000, a figure that has since continued to grow. CAP’s supporters clearly demonstrated their commitment to helping those in need across the country during this difficult time.
CAP praised our flexibility and support, noting that at such a critical time for charities, they were grateful to be able to rely on us to deliver a highly successful direct mail appeal.
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