Boosted awareness of Auto Trader's new vehicle stock offerings.
Created a personalised and ethical direct mail campaign.
Successfully replicated the campaign due to high demand.
The challenge
Auto Trader, the UK’s leading expert in second-hand car retail and a trusted household name, wanted to boost awareness of their new vehicle stock offerings. They aimed to achieve this by leveraging personalised direct mail through their network of dealerships, supporting retailers in advertising and managing new stock to maximise sales.
Given the success of previous mail campaigns, Auto Trader turned to us for assistance in creating an eye-catching direct mail pack. They chose to use our Ethical Mail postage brand, which aligned perfectly with Auto Trader’s commitment to ethical dealing and responsibility.
The objective
- Developed and designed a unique personalised direct mail pack.
- Created a ‘sales-strategy’ brochure filled with statistics and compelling sales messages to aid sales teams.
- Compiled digital resources and presented them on an eye-catching key drive.
- Digitally printed all elements, collated, and fulfilled the packs, and mailed them using the Ethical Mail postage brand.
What we did
The result was a striking and informative mail pack that successfully captured attention. The campaign was so effective that Auto Trader requested to replicate it, ensuring that their retailer customers could also benefit from this innovative approach.
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